A$AP Rocky and Ray-Ban

A$AP Rocky Named Ray-Ban’s First-Ever Creative Director. A New Era Begins.

If you’ve been paying close attention to A$AP Rocky’s signature style recently, you may have noticed a consistent theme - his unwavering loyalty to a certain brand. Whether he was suited up in designer ensembles or experimenting with streetwear, one accessory remained constant, and that was a pair of Ray-Ban eyewear.

On Friday, February 21, 2025, Ray-Ban officially announced A$AP Rocky as its first-ever Creative Director. This milestone marked a new chapter for both the iconic eyewear brand and the rapper turned fashion icon. Known for his trendsetting style and influence in music and fashion, A$AP Rocky’s partnership with Ray-Ban is set to bring fresh creative direction while honouring the brand’s timeless appeal.

“I’ve always admired Ray-Ban’s ability to stay true to its roots while constantly evolving,” A$AP Rocky said in a press release. “I’m excited to be part of the strong heritage and develop the next chapter for an iconic brand like Ray-Ban.”

In his new position, A$AP Rocky will oversee creative projects and help shape Ray-Ban’s future, starting with the launch of the Blacked Out Collection in April 2025. This upcoming release reimagines the brand’s signature Mega Icons with gold-plated details and ultra-black lenses, reflecting A$AP Rocky’s distinctive aesthetic.

Expressing his admiration for Ray-Ban’s ability to evolve while staying true to its heritage, A$AP Rocky shared his excitement about contributing to the brand’s legacy. Ray-Ban’s President, Leonardo Maria Del Vecchio, welcomed him, praising his innovative and boundary pushing artistry.

"Ray-Ban goes beyond eyewear it’s a lifestyle," said Ray-Ban President Leonardo Maria Del Vecchio in a statement. "For nearly 80 years, our brand has graced the faces of legendary musicians, artists, actors, and cultural icons shaping and redefining the status quo while leading countless cultural revolutions.

Today, we proudly welcome A$AP Rocky into the Ray-Ban family. He’s a visionary artist and creator whose fearless approach to pushing boundaries perfectly aligns with our DNA. With this partnership, we’re reinforcing our core values of innovation, pioneering spirit, and courage. Let the future begin!”

A$AP Rocky: An Icon Between Music and Fashion

Born and raised in Harlem, Rakim Athelaston Mayers better known as A$AP Rocky has made an undeniable impact on both music and fashion. His journey began with the A$AP Mob collective, catapulting him into the spotlight with his breakout 2011 mixtape, Live. Love. A$AP. Since then, he has continued to dominate the hip-hop scene, delivering chart topping hits and record breaking albums that have solidified his status as one of the industry’s most influential artists.

But A$AP Rocky’s influence extends far beyond music. Fashion has always been a key part of his identity. In 2013, he collaborated with Raf Simons now Prada’s co-creative director on a capsule collection, and in 2016, he partnered with Guess to launch Gue$$, a nostalgic line inspired by ’90s style. Over the years, he has worked with powerhouse brands like Gucci, Puma, and Bottega Veneta, becoming a fixture in high-fashion campaigns. Since 2023, he has also served as the creative director for the Puma x Formula 1 collaboration, further blending his love for style with sports culture.

With his fearless, unconventional aesthetic, A$AP Rocky is a regular on the red carpets of major global events, always pushing the boundaries of fashion. Now, as Ray-Ban’s first-ever Creative Director, he once again proves his ability to merge music, fashion, and innovation into a singular creative vision. His latest role is more than just a title, it’s a testament to his cultural impact and ever-evolving artistry.